If you work hard to sell your products and services online, you are aware that it is becoming more and more difficult to attract people’s attention. After capturing this attention, you have to work hard to keep their attention. The average web marketing visitor has about seven seconds to the maximum to make his attention “grabbed”, or will be on the next page. Getting quality visitors to your website has an effort or money or both. If you don’t have some kind of audio or video media on your site, you’re going to have a hard time keeping people on your site. I will include some tips to get a multimedia presence on your site.
Start with the big top header – If you don’t have a graphical header at the top of the page, you’re clearly at a disadvantage right from the start. In the top left corner of the page, it is known as the “golden triangle”. Here all visitors’ eyes are drawn when they come to the site. If they see a white space or black letters on a plain white background, they immediately think “boring”. This will lead many people to leave your site before they even look at what you have to offer. This is a must to have a high-quality graphic header at the top of the page.
Image quality is a must – If you don’t have any images on your site, you’re going to lose visitors very quickly again. People don’t mind reading some texts, but they want some nice pictures to go hand in hand with reading them. If you are going to put pictures on your site, I strongly suggest using a high quality, “royalty-free” source. It is worth the small cost to get high-quality images on your website. Highest quality images mean high-quality operation with excellent products. You want to present this quality image at any time.
A good flow of copies is a type of media – you want to make sure that your copy speaks to readers. You want to make sure that the copy is flowing correctly and tells the story as much as possible. You don’t want a tiny font and you don’t want the text to go all the way from left to right on your website. You want to include visitors to scan copies because this is what many visitors will be doing. Difficult to read a copy means quick abandonment of the page. You don’t want this to happen on your website.
Audio clips are great – you want to connect to your visitors in every possible way. When you talk to them using the audio clips on your website, you can start the connection process. Audio used to be just for “technical people” in the past. It’s not so difficult to get an audio clip on your website. You can find free software on Google if you are tense on funds. You can also sign up for a paid service. Most paid services make it very easy for you to call a message on your phone and upload it to your website in a few minutes. Getting the sound on your website is not as difficult as you might think. It’s worth the effort.
The video becomes a necessity – If you don’t have any video on your website, you’re lagging behind the standards. It used to be the case that the video clips on your website were unique and fashionable. In today’s competitive market, it is almost becoming essential for survival. People are tired and stressed with life. They really don’t want to do a lot of reading on their website. If you can do a “show” for them, you have a much better chance of keeping them on your site long enough for them to be able to look at what you are selling. If you have the phobia of a camera, you can take a screenshot that is very effective without ever having to go in front of the camera.
A balanced approach is best – If you want to make a lot of money in your online business, you need to have a multimedia approach to messages and content. Do not go overboard in any of these areas. Ensure a natural, smooth presentation of your materials. Use audio and video to highlight your message. Always remember what your guests experience when they visit your website. Treat them the way you want to be treated, and you’ll do it well.